CAVINKARE CASE STUDY ANALYSIS PPT

We were successful in that too. Our target is to be a Rs 1, crore Rs 15 billion company in another three years. I knew only two things; making shampoo and rearing pets. It Consists of 63 crore consumers from 5,70, villages. My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business.

Embeds 0 No embeds. You just clipped your first slide! We do not have an anti-dandruff shampoo yet. No notes for slide. Shaw Wallace already had a herbal product but it was marketed very poorly. Food is a huge market: The rural consumer values old customs and tradition.

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Case Study on Cavin Kare ppt –

Critical analysis of CavinKare as a brand including brand architecture, brand pyramid, branding strategies, pop,pod brand positioning. We have executed innovative ideas as well. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Show related SlideShares at end. Embeds 0 No embeds. We do not have an anti-dandruff shampoo yet.

Yet I was confident of achieving success. In the company was renamed as CavinKare Pvt Ltd.

Soon, consumers started asking for Chik sachets only. We decided to come out with a Rs 10 pack Spinz.

CavinKare Brand critique 1. Full Name Comment goes here. See our User Agreement and Privacy Policy. How Chik Shampoo was Born? We were successful in that too. Embeds 0 No embeds.

Case Study on Cavin Kare ppt

Are you sure you want to Yes No. My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business. Cavin Kare Educational Aid How Chik Shampoo conquered the rural market? No notes for slide.

Visibility Others can see my Clipboard. I feel each of us has to give something back to the society. He felt liquid can be packed in sachets as well.

Cavin Kare and Chik Shampoo (Rural Marketing)

Published on Aug 13, Successfully reported this slideshow. From 0 per cent, the anti-dandruff shampoos have cavinkare case study analysis ppt over 25 per cent of the market. You can change your ad preferences anytime. The rural consumer values old customs and tradition. Clipping is a handy way to collect important slides you want to go back to later.

We are the second largest player in the market in this. I did not have any. I also became one of the Foundation’s founder members. It is mainly because of the anti-dandruff shampoos in the market. I knew only two things; making shampoo and rearing pets. It Consists of 63 crore consumers from 5,70, villages. This was followed by Indica hair dye. Shaw Wallace already had a herbal product but it was marketed very poorly. As I was poor in academics, he wanted me to either do agriculture or start a business.

While my siblings studied in English medium schools, I was put in a Tamil cavinkare case study analysis ppt school. We showed them how to use it. Our target is to be a Rs 1, crore Rs 15 billion company cavinkare case study analysis ppt another three years.

If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details. In an interview with rediff. Unlike others, this company pays income tax!

C K Ranganathan, chairman and managing director of CavinKare. Show related SlideShares at end. Successfully reported this slideshow. Are you sure you want to Yes No. You can change your ad preferences anytime.

I was the odd one out.

Cavinkare’s Innovative Marketing Strategies

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. He had come out with the sachet concept a couple of years prior to his demise. He was a great innovator, but a poor marketer.